Case Study | Windshield Guru

High Converting Keywords

It wasn't important enough just to rank for one keyword. Auto Glass Guru ranks high for hundreds of industry specific searches. Web-Op spent the time testing keywords to find the best that converted the highest. After some time Web-Op learned the keyword "windshield replacement" was a higher converting keyword than many other searches. As a result of our findings, Web-Op put more effort into this keyword than others that had lower conversion rates.

Regional Search

Web-Op knew from the beginning that a company providing auto glass replacement services would need to capitalize on regional searches. Most people replacing their windshields know they need to find a repair shop close by. Auto Glass Guru has created landing pages for every state to capture this traffic. Below is a search for "Ohio auto glass replacement." Not only does Auto Glass Guru rank number 4 for this search, specicifically the Ohio page is listed. Bringing visitors to the Ohio page increases conversion rates by giving customers what they are really looking for.

City Landing Pages

While many will type in "Ohio auto glass replacement," an equal amount will choose to be more specific with their searches. An example is "Mesa auto glass replacement." As you can see the Mesa, AZ page ranks number three for this search query.

Continual Growth

One thing Web-Op has learned over the years is that our customers always want to make more money. That is why we keep working hard to improve the already established rankings and find new keywords to go after and discover. Auto Glass Guru continues to see steady growth. Starting with nothing, Auto Glass Guru is now receiving over 1,000 visits a day. More importantly, Auto Glass Guru is selling more and more auto glass every day.