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Case Study | AZ Firearms

Testimonial

Cheryl Tod
"We own two businesses: AZFirearms.com and Potofgoldestate.com. Both are physical, brick-and-mortar retail establishments which also have a strong web-based component. For years we developed and maintained our own websites until we became frustrated with the lack of growth.

Having no knowledge as to how to become more visible online without breaking our bank, we sought help from Web-Ops. The MINUTE we hired the professionals at Web-Op our rankings began climbing at an exciting pace, our telephone began ringing with people inquiring about our location, and the Internet sales have increased exponentially!

To a person, the staff at Web-Op is professional, courteous, knowledgeable, and easy to work with. We believe that Web-Ops will help us to take our businesses to limitless levels of success that we couldn't even have imagined when we were going it alone. When people ask us if they should consider Web-Op for their websites we say, "YES... and hire them YESTERDAY!"

In November of 2009 Web-Op partnered with AZ Firearms to greatly expand their online presence. After careful planning Az Firearms now has a website that...

Manages their inventory
Serves as a point of sale system
Generates traffic from Google, Yahoo! and Bing
Switched from costing money to generating revenue
Experiences continual growth

Web-Op built a website that manages the company's entire inventory, serve as a point of sale system, and ranks well on all the major search engines. As you can see below, the added benefit of storing your inventory online is a website that generates free search engine traffic from thousands of search phrases.

AzFirearms.com has strong rankings for each of their products and, therefore, receives visits from keywords such as "glock 22," "at-94a2," and "norinco 56s." In addition to ranking for very specific and high converting keywords, AzFirearmss also has landing pages to target search queries such as "arizona gun store," "online gun store," and "buy handguns online."

With the combination of this search engine friendly design - with hundreds of targeted landing pages - and an aggressive off page optimization campaign Az Firearms has seen rapid, consistent growth.