Krank Golf Case Study
Lance Reader, Owner
"Before coming to Web-Op Krank Golf was selling an average of 5 clubs a month, now we are selling close to 50 a day. This wouldn't be possible with out all of the hard work and dedication Web-Op has, and continues, to put into our website. We have risen to the top of the long drive community and only continue to grow. I look forward to continuing the relationship between Krank Golf and Web-Op expanding our website. A huge "thank you" goes out to everyone at Web-Op!"
The Krank Story
Krank Golf is a company that sells a very specialized golf club on the Internet. This company came to Web-Op several years ago with no web presence. Over the past three years it has grown into a company that now experiences most of its volume on line. Consistent and steady growth has been the story behind this site. Pay close attention to the total number of visits but more importantly the quality of visits over the past months and year.
It is a good idea to compare numbers from year to year when possible. There are several determining factors when evaluating a sites performance. Websites have several variables, a golf club site can be effected greatly by weather, holidays and economy.
On this case study we compare the numbers from January 22, through February 21, 2007 to the numbers from January 22, through February 21, 2008. The total visits increased 15.82% giving the site a total of 1711 more visits during that time period this year.
Visits are important to a site but the quality of those visits is even more important. Pageviews is the total number of pages viewed on your site and is a general measure of how many pages each visitor goes to. The more pages a visitor goes to the more interest each visitor is in the content the site offers. As you notice visitors visited 137% more pages this year than they did last year during the same time period.
Bounce Rate is the percentage of single-page visits (i.e. visits in which the person left your site from the the same page he came to). Bounce Rate is a measure of visit quality and a high Bounce Rate generally indicates that site entrance (landing) pages aren't relevant to your visitors. If a person puts into the Google search bar "krank golf clubs", Krank Golf would come up first and when you visit the site you would find pictures and articles pertaining to the sport long drive and one of the most popular long drive clubs in their business.
"krank golf club" sent 125 total visits
Each word is studied and targeted for visits. Once the visits come these words are evaluated and effort is spent on the phrases and words that show the highest conversion rate. Tracking conversion rates over time is an effective way of determining whether your marketing and website are becoming more or less efficient at turning visitors into customers. Note that conversion rates are most useful as company-specific benchmarks against which to assess marketing and site effectiveness because conversion rates vary considerably across businesses.
The graph shows overall trends from this keyword. During the month of January, this word brought 125 visits to the site and from those visits made 6 transactions totaling $1,890.89. This word gives us a 4.80% conversion rate. (This means for every 100 visits we sell 4.8 golf clubs.) From here we also know that every visitor is worth approximately $15.13. This is a good phrase that we will continue full effort to receive top ranking for.
The Bottom Line
Nothing matters more than the customer's satisfaction.
Web-Op is proud of success!
In my opinion if your considering working with Web-Op you should count yourself lucky that you have even found them. I've worked with a lot of seo companies in the past and none are as good as Web-Op. All the seo companies say they can optimize your website and increase your sales and make you more money, but the guys at Web-Op really do it. My sales and my bottom line have increased month in and month out like clock work. I can't say enough great things about the guys at Web-Op except you want to do business with them.
These guys have done everything they said they were going to do for us and more! Its because of Web-Op that our business has been successful and able grow to the next level. They are a group of professional individuals that will design and produce high quality works. Being in partnership with Web-Op has been one of the best business decisions of my career!
Working with Web-Op has been productive and professional. Few, if any have compared with the quality, passion, compassion and desire to meet our needs. When the needs for Mesa Waste were met, Web-Op went above and beyond the scope of this project. It's always hard to turn old fashion thinking like "please the customer" into something profitable for both the client and the company, but Web-Op did just that. Web-Op also approached us with a plethora of challenges that exist in todays fast paced Internet Market. I would highly recommend Web-Op to anyone who not only wants beautiful results but more importantly I recommend them for their integrity.
Web Op is a team of SEO specialists that deliver results. They are professional, responsive, and most importantly, have dramatically increased our online presence/orders. The ROI analysis is a no-brainer.
Before coming to Web-Op Krank Golf was selling an average of 5 clubs a month, now we are selling close to 50 a day. This wouldn't be possible with out all of the hard work and dedication Web-Op has, and continues, to put into our website.
Web-op has proven to be superior in website development, implementation, and optimization.
It takes a great company to foster loyalty in their clients. Web-op has done a great job earning Prolean Wellness's loyalty. Thanks for your great help!
Within a matter of weeks we saw better ranking with Google and our leads from the site increased, after a few months we were consistently on page one of Google for our industry and have stayed there ever since. I have complete confidence in Web-Op and always know our website is managed efficiently and professionally.
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