mesawasterservices.com was in need of a major design overhaul...
- Design attractive packaging that separates brand from competitors and gives a high end look.
- Develop an e-commerce platform for selling their products to their online customers.
- Provide device accessibility through responsive web design.
- Improve organic SEO search results and boost overall conversion rate.
- Market website and locate sources of traffic that produces a return-on-investment (ROI).
- Connect with affiliates who receive website visitors who fit the product demographic.
- Design and develop all marketing material from web, business cards, flyers, handouts, email signatures, email blasts, etc.
Web-Op research & other case studies
Several key factors must be considered by both the developer and the client to provide the ultimate user experience.
MesaWasteServices.Com needed several things: clarity, simplicity, credibility, and broad device compatibility.
The prior iteration of their site wasn't so simple for the user to navigate. This causes confusion, and if we look at the screen shot, it felt almost like a blog or a newspaper filled with text than a modern, well-designed website. Recent studies tell us that users do not want to read content on a site unless absolutely necessary. Usually, information is just scanned through for points of interest. This definitely shows in more and more websites daily, presenting information to readers and potential customers in a matter of seconds. All a user needs to do is scroll down the page to prove that a site is simple, informative, and credible.
Compatibility is hugely important these days, as well. Ten years ago, before the smart phone became a "thing," a designer could get away with preparing a website for a single browser on one device. Today however is a different story. Any given website is subject to assault from hundreds of different devices, browsers, and even different versions of each of those. Well-designed code doesn't rely on "tricks," and it won't collapse under the load of a brand new device coming to load the page. MesaWasteServices.com's new look needed to be robust and future-ready, which is exactly what Web-Op has done.
Once traffic sources were identified, split testing began.
"Always Be Testing."
We constantly tested every aspect of the website, from content to design.
Some examples of what was tested include the following...
Real-world application of the completed site shows
significantly higher conversion rates!
Every single concern the client brought to us has been addressed promptly and professionally. Web-Op has ensured that the new MesaWasteServices.com website bleeds clarity, consistently, credibility, and broad device compatibility, which in turn has led to increased conversion rates!
Prior to the redesign overhaul, Mesa Waste Services was seeing an overall
conversion rate of 5.63% & mobile rate of .09%
After Web-Op did it's magic, Mesa Waste Services is seeing an overall
conversion rate of 9.31% & mobile rate of an 6.35%!
That's an astounding 60% overall improvement!