COMPANY NAME: CosmaLite
PARTNERS INCLUDE: Dr. Steven Roth
DOMAINS: cosmalitecosmeticdentistry.com, cosmalite.com, trycosmaliteveneers.com
The CosmaLite program is a system which allows dentists to prepare short-term veneers to show dentists how complex cosmetic procedures will work. It is typically used as a sales tool for high-dollar procedures. The protocol was pioneered by Dr. Roth, but is now offered in a franchise-style setup with several premier cosmetic dentists.
The marketing for CosmaLite had to be two-pronged: a consumer-facing site that explains the appeal of the process, and a site targeting dentists with a full financial breakdown and videos to sell the program to them. For consumers, we focused on celbirty usage of CosmaLite and the potential to provide immediate results. On the dentist's side, Web-Op prepared a series of videos which explained the process, and the associated revenue potential. This would lead into a full training course.
As dentists signed up for CosmaLite franchises, we also prepared them local pages which promoted the service. This represented a value-add for franchising, and allowed us to expand the brand's market presence and search coverage.
- Design and Branding
- Specialized pages for different audiences
- Video Production
- Social Media Promotion