Deer Antler Spray
COMPANY NAME: Deer Antler Spray
PARTNERS INCLUDE: Ryan Gardner, Jeff Gardner, Creative Concept Labs
Deer Antler Velvet Extract IGF-1 is a natural supplement that aids in building muscles, increase strength and supports Muscle Recovery.
Web-Op keeps their collective "ear to the ground" spotting trends in the nutraceutical and natural supplement arena. Deer Antler Spray is a prime example of how Web-Op's product development strategy can leverage its early positioning efforts to maximize on a trend.
For Deer Antler Spray, Web-Op created the brand, sourced the product, created websites, perfected pay per click campaigns and successfully positioned the organic search to be #1 for Deer Antler Velvet and other key words.
After two top tiered athletes, Ray Lewis of the Baltimore Ravens, and Vijay Singh, a PGA Tour golfer were banned from playing their respective sports because of their personal use of Deer Antler Velvet, the demand for Deer Antler Spray exploded. As a result of Web-Op's groundwork in positioning Deer Antler Spray on the internet to be #1, it was able to capitalize on the sharp increase in internet search volume for the product.
Deer Antler Spray was now in a unique position to be sought after by the retail market. Our team created packaging specifically for the retail shelves as well as collateral used at POS (Point of Sale). Deer Antler Spray is now sold in GNC, Vitamin World and Walmart. Currently, Deer Antler Spray is managed full time by Trevor Bailey, David's son.
- Product Development
- Leveraging External News for Marketing Benefit
- Custom Packaging
- Targeted landing pages
- Retail partnerships