COMPANY NAME:Gorilla Supplements
PARTNERS INCLUDE: Jim Gardner, Shawn Meade
The Gorilla Supplements line was developed to provide consumers with premium fitness supplements at a competitive price. Protein, pre-workout and post-workout supplements remain among the most popular in the supplement industry.
One of the fastest growing industries in the world is the nutritional supplement group, or more broadly known as Vitamins, Minerals and Supplements, or VMS. Producing about $32 billion in revenue for just nutritional supplements alone in 2012, it is projected to double that by topping $60 billion in 2021 according to the Nutritional Business Journal. A key demographic in this industry are males 18-35. The Gorilla Supplement line was designed to appeal to this demo.
Design: The Gorilla Supplements line logo, packaging, and website design was created to appeal to the massive number of males 18-35 who make up a large portion of the 32 billion dollar a year supplement industry.
Development: The websites created for the Gorilla Supplements line are developed in html, PHP, designed to work across all devices, platforms and browsers. These products are sold through the supplement website KingSupplements.com on a dedicated landing page in a sub directory. Gorilla Supplements is also sold as an upsell to many products in the King Supplements Cart.
Social Media - Facebook & Google+: Social media accounts are created with Facebook & Google+ with each accounting being monitored by a dedicated social media manager. By prompting visitors of the site to Like or Follow these social media pages in return for discounts on products, we have been able to build a following. Weekly posts are created with the purpose of engaging followers to share posts. Using a combination of MEME’s, comedic posts, product facts, interesting related facts, and visual imagery appealing to our demographic, we have built our following.
Amazon: Amazon is one of the largest online shopping sites in the world. We sell our line of No Bush Original Brand products through Amazon and build it’s page rank by soliciting “Amazon Verified Purchase” reviews and providing relevant product information.