Iron Chest Master

COMPANY NAME: Iron Chest Master


PARTNERS INCLUDE: Ron and Tonja Williams, Iron Chest Master Inventors

The Iron Chest Master™ was created by Ron Williams, 7 Time Mr. Natural Universe, who combined six of the most popular and effective chest exercises. Ron studied each of these exercises and took note of their beneficial attributes and consolidated the best properties of each exercise into one piece of equipment giving you the ability to maximize the full chest capacity. The Iron Chest Master™ is a fitness system that involves a workout device, workout regimens and nutritional program.


Our work with the Iron Chest Master™ involved completely revamping their online presence.

Website Design & Development: We resigned their entire site using Bootstrap to make the site both responsive and better emphasize the fitness system.

Social Media Management: An integral and ongoing part of our work with The Iron Chest Master™ is with Social Media. We have a dedicated social media manager who regularly posts new and original content to both Facebook & Google+, greatly enhancing the reach and exposure of The Iron Chest Master™.

Social Media Bounty Program: One marketing technique especially relevant to The Iron Chest Master™ is our Social Media Bounty Program. The program works by creating a network which soliciting and securing real product video reviews on location, whether at gyms or parks or anywhere people exercise.

eCommerce: Unlike most clients the Iron Chest Master™ offers a 3 payment eCommerce option. Enabling this feature involved coordinating with both the development team and PayPal. This payment option greatly improved the accessibility to the Iron Chest Master™.

Pay-per-Click Advertising: Our primary focus with PPC advertising has been through Google. By using Google AdWords we were able to employ text, display, and retargeting to direct attention and achieve sales through whatever online medium most appealed to clients.

Key to the success of PPC advertising is PPC Landing pages: single pages emphasizing specific deals or attributes of the the Iron Chest Master™ fitness system that we then point web traffic to in order to capture conversions from relevant visitors.

Video Services: We also scripted and produced a brief whiteboard video highlighting the Iron Chest Master™.

  • Customized Payment Systems
  • Social Media Promotion
  • Video Production
  • Responsive Web Design