Relaxatan Natural Muscle Relaxer
COMPANY NAME: Relaxatan Natural Muscle Relaxer
ESTABLISHED: May 2014
PARTNERS INCLUDE: David Ketchum, John Hayes
LINK: https://www.kingsupplements.com/relaxatan/ SUMMARY
With the help of two licensed Chiropractors, we created an all natural muscle relaxer and pain reliever we branded “Relaxatan”, a play on the word relax. Pharmaceutical muscle relaxers are dangerous and addictive, Relaxatan was created to be an effective all natural solution to pain relief.
Through extensive market analysis we found demand exists for natural pain relievers. SPINS/IRI determined a total sales figure of USD $994,228,073 for botanical dietary supplements in 2013 — an increase of 9.4 percent during 2012. Relaxatan is a perfect fit in this niche.
Design: Relaxatan - Natural Muscle Relaxer Treatment Spray logo, packaging, and website design was created to appeal to a consumer base looking for natural alternatives to traditional pharmaceuticals.
Development: The websites created for the Relaxatan - Natural Muscle Relaxer are developed in html, PHP, designed to work across all devices, platforms and browsers. These products are sold through the supplement website KingSupplements.com on a dedicated landing page in a sub directory. Gorilla Supplements is also sold as an upsell to many products in the King Supplements Cart.
Social Media - Facebook & Google+: Social media accounts are created with Facebook & Google+ with each accounting being monitored by a dedicated social media manager. By prompting visitors of the site to Like or Follow these social media pages and in return provide these users with discounts on products, we have been able to build a following. Weekly posts are created with the purpose of engaging followers to share posts. Using a combination of MEME’s, interesting facts, and motivational visual imagery appealing to our demographic, we have built our following.
Paid Keyword Search: Paid keyword search is the gold standard for internet marketing. Search queries allow advertisers to divine intent - and subsequently target search queries that produce the greatest return. Web-Op set up paid keyword search campaigns to market existing search for competitors and relevant search queries for each product within Relaxatan - Natural Muscle Relaxer - established at a baseline cost per acquisition (CPA) for each product and continues to improve ROI across keywords.
Display Advertising: Display advertising allows advertisers to bid on much less expensive “placements” across large publisher websites (nytimes.com, youtube.com) that are relevant to chosen keywords. These ads are often more effective when there is high competition for keyword search. Web-Op created image ads and research placements that have a high likelihood of producing a conversion.
Remarketing: Remarketing is a powerful marketing tool that advertisers can use to target customers that have shown interest by visiting the site. Web-Op has set up remarketing campaigns to "remarket" to past visitors by setting a special cookie. This cookie allows us to show display ads to those visitors as they visit other sites across the Google Content Network (any site that runs Google Ads). We then point visitors back to our website.
Amazon: Amazon is one of the largest online shopping sites in the world. We sell our line of No Bush Original Brand products through Amazon and build it’s page rank by soliciting “Amazon Verified Purchase” reviews and providing relevant product information.
- Customized shopping cart
- Product and logo design
- Landing pages for product launch
- Legacy code maintenance