PPC Management Services
Pay per click advertising gives website owners the chance to turn an immediate profit from search engine traffic. Google's Adwords and Microsoft's AdCenter each operate on the same fundamental premise: advertisers create ads and bid on keywords they want their ad to appear on.
How We Work
You will meet with a project manager to discuss your business and marketing goals.
Your project manager will meet with a team of conversion optimization specialists to evaluate you site's content, call to action, and other factors on your website having to do with paid advertising performance.
A team of professionals will evaluate keywords and opportunities for display marketing in your industry.
A cost-effective strategy to sell your product or services will be created.
Your project manager will work with a team of professional Adwords experts in our office to ensure we meet specific goals outlined in our strategy.
Experienced PPC Management
We have long term relationships with our clients and understand the need to produce an ROI. Pay-Per-Click can be a risky game to do yourself. There are some important skills necessary to get it right.
It's not about the cheapest word alone, because who really wants to advertise for "purple monkey dishwasher?" The key factor is recognizing what words will actually convert into sales, and which bring browsers, who cost you a click but don't buy. Web-Op can do the research so you buy the 30-cent words with the high conversion rate, not the $10-per-click word with low conversion rates.
Some PPC networks -- Google's in particular -- will offer cheaper cost per click for sites with tighter relevance to the search term. If your PPC Management isn't building landing pages specific to the keywords you are bidding on, you're probably paying too much per visit. The more effectively you can answer the searcher's questions, the greater your chances of converting that visitor into a customer. As a result a stripped-down keyword landing page will generally turn more visitors into buyers/leads/subscribers than your site's homepage.
Don't spend all day watching an account profile, and making adjustments. Trust experienced experts. We manage hundreds of thousands of dollars of PPC spend every month. We provide specific advise that will turn your campaign that's losing money into a long term winner.
You might recognize them as the right column, or yellow-highlighted portions, of a Google search. Here, it's basically a separate set of results, independent of the normal ranking factors. The top results are generally stacked by who will pay the most at a constant "auction" marketplace. In some search engines, you'll find paid listings mixed with the "natural" listings, or even not shown at all. The Google Search Network provides advertisers with the greatest reach of any PPC network as it includes Google, YouTube, AOL, and other second tier search engines.
By now most people are familiar with seeing "Ads by Google" (now just "Ads" or not labeled at all) boxes on your favorite website. Rather than buying space on a search engine's results, you're buying space on relevant pages. While the sorting is still based keywords, the matching logic is different. Since the customer is not directly providing a keyword, ads are generally matched by a computer analysis of the page's subject matter. In general, content PPC is cheaper since it reaches users who are less actively seeking a link, and matching tends to be fuzzier.
PPC Landing Pages
Web-Op is proud of success!
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These guys have done everything they said they were going to do for us and more! Its because of Web-Op that our business has been successful and able grow to the next level. They are a group of professional individuals that will design and produce high quality works. Being in partnership with Web-Op has been one of the best business decisions of my career!
Working with Web-Op has been productive and professional. Few, if any have compared with the quality, passion, compassion and desire to meet our needs. When the needs for Mesa Waste were met, Web-Op went above and beyond the scope of this project. It's always hard to turn old fashion thinking like "please the customer" into something profitable for both the client and the company, but Web-Op did just that. Web-Op also approached us with a plethora of challenges that exist in todays fast paced Internet Market. I would highly recommend Web-Op to anyone who not only wants beautiful results but more importantly I recommend them for their integrity.
Web Op is a team of SEO specialists that deliver results. They are professional, responsive, and most importantly, have dramatically increased our online presence/orders. The ROI analysis is a no-brainer.
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Web-op has proven to be superior in website development, implementation, and optimization.
It takes a great company to foster loyalty in their clients. Web-op has done a great job earning Prolean Wellness's loyalty. Thanks for your great help!
Within a matter of weeks we saw better ranking with Google and our leads from the site increased, after a few months we were consistently on page one of Google for our industry and have stayed there ever since. I have complete confidence in Web-Op and always know our website is managed efficiently and professionally.
In as little as 90 days, Web-Op took Dental Plus Management's patient acquisition program, DentalDeal.com, from concept and design, to nationwide presence in just under $1,000 per day! With nearly 50,000 landing pages attracting both patients and dentists, Dental Deal is realizing geometric growth month-over-month with results-based achievements of more than double-digit increases in SEO and Adword activity.