Accredited Professional Company Profile
"We never had a real solution or company to help us with our Pay Per Click Advertising.
We struggled with our PPC advertising and lost money most of the time. We decided
to leave it in the hands of experts (Web-Op). The results were immediate and saw results overnight!
The reporting and volume that we see makes it all too easy!!!"
PPC + Web-Op = More $$$$.
Ryan Gardner bigpayout.com
"Web-Op by far is the best company we have ever used to manage our PPC.
They are professional, awesome at communication, and know what they are
doing. They spent $750.00 today with PPC... and we made $7,500! Our
best day ever! Every day we continue to increase and get better! Thanks
You might recognize them as the right column, or yellow-highlighted portions, of a Google search. Here, it's basically a separate set of results, independent of the normal ranking factors. The top results are generally stacked by who will pay the most at a constant "auction" marketplace. In some search engines, you'll find paid listings mixed with the "natural" listings, or even not shown at all. The Google Search Network provides advertisers with the greatest reach of any PPC network as it includes Google, Youtube, AOL, and other second tier search engines.
By now most people are familiar with seeing "Ads by Google" (now just "Ads" or not labeled at all) boxes on your favorite website. Rather than buying space on a search engine's results, you're buying space on relevant pages. While the sorting is still based keywords, the matching logic is different. Since the customer is not directly providing a keyword, ads are generally matched by a computer analysis of the page's subject matter. In general, content PPC is cheaper since it reaches users who are less actively seeking a link, and matching tends to be fuzzier.
Pay per click advertising gives website owners the chance to turn an immediate profit from search engine traffic. Google's Adwords and Microsoft's AdCenter each operate on the same fundamental premise: advertisers create ads and bid on keywords they want their ad to appear on.
Every time a visitor enters a search term an invisible auction takes place on Google's servers. Google determines which advertiser appears based on a formula weighting the advertisers maximum bid against their ad's Quality Score. The auction's winner has their ad appear above the organic listings and is charged only if a visitor clicks on it. This is generally referred to as the Cost Per Click (CPC) of the ad.
Pay-Per-Click can be a risky game to do yourself. There are some important skills to getting it right:
Keyword Selection: It's not about the cheapest word alone, because who really wants to advertise for "purple monkey dishwasher?" The key factor is recognizing what words will actually convert into sales, and which bring browsers, who cost you a click but don't buy. Web-Op can do the research so you buy the 30-cent words with the high conversion rate, not the $10-per-click word with low conversion rates.
Landing Pages: Some PPC networks -- Google's in particular -- will offer cheaper cost per click for sites with tighter relevance to the search term. If your PPC Management isn't building landing pages specific to the keywords you are bidding on, you're probably paying too much per visit. The more effectively you can answer the searcher's questions, the greater your chances of converting that visitor into a customer. As a result a stripped-down keyword landing page will generally turn more visitors into buyers/leads/subscribers than your site's homepage.
Account Management: Don't spend all day watching an account profile, and making adjustments. Trust experienced experts. We manage hundreds of thousands of dollars of PPC spend every month. We provide specific advise that will turn your campaign that's losing money into a long term winner.
Call 1-866-296-9196 to learn more about our PPC management services.
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