Questionnaire for Prospective Search Engine Optimization Cases

The following is an outline of questions and issues that clients should answer and address when approaching Web-Op for SEO services. We recommend you answer the questions with as much detail as possible so that we can provide you with more accurate and useful information and advice. This questionnaire has been designed to address one website so if you have multiple sites, it would be best to submit one questionnaire per site:

Upon completion of this questionnaire, a detailed analysis of your site will be e-mailed to you, free of charge.

Name:
Phone:
Website URL:
Email:
How long has your site been online? (please answer in months and years)
Website / Business Name:
Describe the nature of you business in a few sentences only:
A simple, to-the-point description of your business helps us understand more about your market and how we can help you. What do you wish to achieve with your site - what are it's goals? Do you want to generate sales leads? Are you selling a product(s) or service(s)? Do you want to create company name / brand awareness?...
Understanding the goals you wish your website to achieve allows us to plan your SEO more effectively. Please list the 10 keyword phrases you think are most important/relevant to your site and it's goals. These should not be single words but phrases, ideally using 3 words or more. Please enter each phrase on a separate line:
Choose your phrases based on what your website introduces. Successful SEO relies somewhat on the content of your site. Placement for keyword phrases that aren't directly relevant to your site's written content are extremely hard to achieve, not to mention unlikely to convert visitors into business.
If relevant, please list 2 to 3 websites you consider your site's competitors. Please enter each URL on a separate line:

We look at your competition to help with our keyword research and also to understand how your site may be improved.