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 Top Ten Tips to Reach the Top of the Search EnginesHaving an amazing product or service is the best start to a successful business, but unless you are able to get to the top of the search engine results pages, you.re not likely to see a lot of sales. The search engines use a variety of different information in order to determine where your page should rank when someone does a search, and being aware of some of the "rules" can make a huge difference in your ranking.and your bottom line.Follow these top ten tips to reach the top of the search engines: Tip #1: Keep it real. While this article is going to give you a number of tips for how to reach the top of the search engines, never forget that your site needs to be targeted toward the real people who will visit. If your content is created specifically to get to the top of the search engines, then it is not going to be very useful or interesting to real people. No matter how high you rank, you are less likely to close the deal if the reader isn't actually engaged and interested in what your site has to say. Tip #2: Research the keywords you want to use. Keywords are those that prospective customers will type into the search engine in order to find your site. There are tools that can help you learn what phrases real people are using to find content like what you have to offer. By building these keywords into your content, you can improve your chance to reach the top of the search engines. Remember Tip #1, though, and make sure your site is something real people would want to read, rather than just a bunch of keywords to try and get the search engines' attention. Tip #3: Extend that keyword research. Now that you've found out how people are searching for your product or service, use it to your advantage. Consider designing your site to take this information into consideration. For example, try grouping your products according to brand, size, age, or whatever other criteria you find that people are using when they do their keyword searches. While it may seem like you want to be as broad as possible, this works against you when trying to reach the top of the search engines. If you don't use specific information, you'll just be lost among the sea of competitors. Paying attention to the exact searches that are often used will help you optimize to attract those visitors. Tip #4: Create a spider-friendly site. Just as you want to consider your keyword research when designing your site, you.ll also want to think about how to use its design to make it as easy as possible for the search engines to find your information. Sometimes people get so caught up in the packaging of their sites that they don.t ensure that the search engines are able to view the content. In order to make your site friendly to the "crawlers" or "spiders," make sure that you have html links to every page. The pages on your site should link to one another so that the spiders can travel from area to area and index it all. Flash, Java, and drop-down menus won't be crawled, so make sure you provide the html alternative. Tip #5: Prove your worth. Incoming links are very important when you want to reach the top of the search engines. If you have many links directing the spiders to your pages, then they are going to recognize that others have considered it to be a worthwhile resource. This comes back to providing content that is valuable to actual people. The source of the links is also important. They will be more constructive if they come from sites that are also respected and that are relevant to your own. Tip #6: Think about your URL. While you want to optimize your site.s domain name, there are tradeoffs to be made. If you have a domain that has been established for some time, it is more likely to make it to the top of the search engines than a new one. If you absolutely must purchase a new domain, be aware that your traffic is probably going to lose traffic for a while. This is due to the fact that the search engines "trust" domains that have been around for an extended period of time more than they do newer ones. Tip #7: Combine keywords and URLs. When possible, use your keywords in individual pages' URLs. In addition, it is a great idea to use those keywords in the page's title tag, as well. These are examined by the spiders in order to drive traffic to the right places. Whatever is in the title tag will likely show up in the search engine results as a description and even a clickable link back to the page. Tip #8: Make sure there.s some content to your content. While graphics and effects can be a great asset to a web site, they can also hinder the search engines' ability to understand it. Making sure that you have actual words on the site ensures that they can "read" it in order to know what type of content it has. Again, be sure you use html links (see Tip #4) and maybe a site map to help the spiders navigate your site. Tip #9: Use your tags wisely. Just as you want to use keywords in your title tags, you should incorporate them into other places, as well. For example, use good descriptions in ALT tags for your graphics. Viewers will have the pleasure of the pictures, while search engines can use the information to help rank your site. This has the added bonus of being used by blind and visually-impaired web surfers who use specialized software to read ALT tags to describe the graphics. Tip #10: Don't sweat the small stuff. Most website owners have some worry about search engine ranking. All of these top ten tips to reach the top of the search engines are small things you can use to improve those rankings for your site. Rather than worrying about ranking for a specific keyword phrase, try to measure your success based on the increase you see in traffic and how that converts into sales. Truly, that is going to be the real indicator of whether you.ve taken the right steps to reach the top of the search engines. |
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