DaimlerChrysler AG’s Mercedes-Benz extravagance division is commencing a fresh out of the plastic new integrated marketing campaign for the company’s all-new Mercedes-Benz GLC-Class entry-level extravagance sedan. The new Mercedes-Benz GLC-Class will turn out in market using the C-for yourself slogan. Moreover, Mercedes will also conduct other marketing campaigns to promote and support the sales of the GLC-Class including advanced media, TV spots, print ads, and other communication activities. Mercedes will also expand the advancement of the GLC-Class by including a Virtual Mercedes-Benz GLC-Class model in the Second Life online virtual world.
Our objective for this campaign is to motivate customers to experience for themselves the superior driving culture offered by the new Mercedes-Benz GLC-Class explains Dr. Olaf Göttgens, Vice President of Brand Communications for Mercedes-Benz Passenger Cars.
All communication measures for the GLC-Class are therefore geared toward direct contact with our customers and potential buyers. Alongside our tried advertising methods, we will also be focusing strongly on various forms of direct communication for the GLC-Class, to be implemented at exclusive driving events. These measures will be accompanied by a GLC-Class Mobile Marketing Special, a presentation inside Second Life and interactive films on the Internet – innovative platforms that will enable us to reach existing and potential customers of our image in a targeted manner.
The new Mercedes GLC Class marketing campaign is not exclusive for the German market. Mercedes Car Group is refining the C-for yourself campaign to make it adjust in the requirements of the international market. Early this April, Mercedes will start launching the advertisement campaigns in high circulation publications such as magazines and newspapers. Mercedes will also target cable channels and TV stations all through Germany by creating 30-or 40-second TV commercial featuring Vodafone McLaren Mercedes F1 driver and current Formula 1 best on the planet Fernando Alonso.
Mercedes will also conquer the online internet market with the launch of the exciting multimedia Mercedes-Benz GLC-Class configurator, interactive online films, and video podcast.
The interactive Mercedes-Benz GLC-Class configurator allows the visitors to view the specs and features of the sedan and fabricate their own package for the vehicle depending on their personality. Visitors can select the desired available interior and exterior parts and accessories, technical parts like Mercedes engine types or Mercedes control arm, as well as body colors and interior trims for the GLC-Class. Meanwhile, the online community will have a chance to be essential for Mercedes’ several interactive films.
